Outlet and operators for a new tourist offer

“Made inItaly” shopping has always met a wide success among foreigner tourists which visited each year our Nation. Designer labels and prices reduced by export costs tempt tourists, which join the pleasure of a Italian holiday with the quality shopping. Since the phenomenon of outlet has blow up, tourist request seems to be oriented towards this trend. Outlet is not only a purchase occasion, but it is also a place where spending time with family and friends has became pleasant. Tour operator are focused on this new trend to relaunch tourism during low season. McArthurGlen Designer Outlets, London based outlet multinational with three mall in Milan Rome and Florence, has just invested in travel branch, focus on “business” segment in these cities. Company strategy will soon widen to a “leisure” target, joining the shopping practice with the traditional tourists experience, staking all on outlet as tourists destination. Looking at Sicilian reality,SiciliaOutletVillagein Agira has created its own business on shopping and tourism. To increase a offer “shop&stay” , the Sicilian outlet had created a large Travel section on its website, giving to the tourists a great choice among the best Sicilian hotels. Moreover Sicilian Outlet Village offers a free shuttle service from the most important Sicilian cities to get to the mall. This summer Sicilia Outlet Village has organized several events and concerts of the most important Italian artists, which have gained a great success; this gave the chance to increase presences, creating for the company many chances to diversify the leisure offer. It is clear that partnership among Tour operator, airlines and accommodation facilities has modified latest tourist trend. This created a further business segmentation, opening new setting and giving to the tourists a new product.